What does it take to lead with authenticity in a fast-growing organization? And how do you stay grounded as your team scales? In this episode, you’ll learn how Sarah Bethel, COO of Patrick Ta Beauty, defined her leadership style and embraced the unique traits that make her an effective, values-driven leader. She shares how she communicates vision across a growing team, why clarity matters more than charisma, and the systems she uses to ensure her voice, strategy, and culture remain consistent as the brand evolves.
Listen in to hear why strong values matter more than ever, how to avoid inheriting ineffective leadership habits, and why trying to “do it all” is a trap. Sarah breaks down the importance of having a life outside work, the power of asking for help, and why external coaches and consultants can be transformational for leaders at any level. Whether you’re managing your first team or running a high-growth brand, this conversation gives you actionable insights you can apply right away.
What You’ll Learn In Today’s Episode:
- How Sarah defined an authentic leadership style.
- Why communication systems matter as teams grow.
- The importance of leading with your own voice, not copied behavior.
- How values shape team culture and decision-making.
- Why rejecting one-size-fits-all leadership is essential.
- How to recognize habits that don’t feel authentic and replace them.
- The importance of hobbies and relationships outside of work.
- Why you shouldn’t glamorize doing everything yourself.
- The value of asking for help in both work and life.
- How external coaches and consultants accelerate leadership growth.
Ideas Worth Sharing:
“Make sure you have hobbies and friendships outside of work.” – Sarah Bethel Share on X “Asking for help, both in my personal life and professional life, has been life-changing.” – Sarah Bethel Share on X “There is value in an external coach and I wish I had known that earlier.” – Sarah Bethel Share on XResources In Today’s Episode:
- Finish Strong: Executive Presence in the Final Stretch
- Sarah Bethel: LinkedIn
- Patrick Ta
- Elisia Keown: LinkedIn | Instagram
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